On November 12, as part of Moscow’s business mission in Shenzhen, INTOURIST and Lexiang Travel signed a memorandum of cooperation. At the signing ceremony INTOURIST was represented by Business Development Director Vera Goncharenko, and Lexiang Travel by Director Yang Yan.

The memorandum is aimed at promoting the Russian Federation as a tourism destination in the Chinese market. The parties agreed to cooperate on preparing tourism programs and products for trips to Russia, as well as to facilitate the development and growth of tourist flows from China to Russia.

Lexiang Travel operates in domestic and international tourism and also develops business travel, the organization of visits to exhibitions and technology companies, and the coordination of medical tourism and wellness trips. The company is based in Shenzhen and has access to the tourism, industrial, and exhibition resources of the Guangdong–Hong Kong–Macao Greater Bay Area.